1024443


Course
Advances in B-to-B Marketing Research

Faculty
Professor Ad de Jong
Professor Adam Lindgreen
Professor Thomas Ritter
Professor Ko de Ruyter
Associate Professor Michel van der Borgh
Associate Professor Jens Geersbro
Associate Professor Tobias Schaefers

Course coordinator
Professor Ad de Jong

Prerequisites
The target audience for this Doctoral Summer course is early-career researchers, assistant professors, and graduate students, and research assistant in Business, Marketing, Management, Psychology, and related areas, with a research interest in B-to-B marketing.

Participants are supposed as a preparation to the course :
  • To read academic literature in advance (list provided by organizers).
  • Submit an academic paper, work-in-progress, or research proposal one week in advance of the course.

To receive the course diploma
:
Participants should actively attend the whole course.
Two weeks after running the course, participants are required to submit a take-home assignment.

Aim
Key objectives this PhD course are:

a. Providing participants with insights into how to publish B-to-B marketing research into high impact manuscripts for review in academic journals.
b. Teaching participants how to use research methods in B-to-B marketing research.
c. Familiarize participants with current key topics in B-to-B marketing research.

Course content
This two-day course consists of lectures and workshops that (1) offer participants insights into how to make B-to-B marketing research ready to be published in academic journals, , (2) instruct participants on how to conduct research methods in B-to-B marketing research, and 3) provide knowledge about the current key topics in B-to-B marketing research

Teaching style
-Lectures
-Interactions/Workshops
-Methodological seminars
-Presentations
-Assignments

Lecture plan
DAY ONE, Thu June 13

9:00 – 9: 10
Opening - Prof Adam Lindgreen

9:10 – 10.15
New trends lecture: How to position your B2B research? Prof Ko de Ruyter (King’s College, UK)

10:15 – 10.30 Coffee break

10.30-11.15
New trends lecture: How to position your B2B research? Prof Ko de Ruyter (King’s College, UK)

11.15 -11.30 Coffee break

11:30– 12.30
Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B research Prof Thomas Ritter

12.30-13.30 Lunch

13.30-14.30
Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B research Prof Thomas Ritter

14.30-14.45 Coffee break

14.45-15.30
Methodological seminar: Survey Design I Dr. Michel van der Borgh & Dr. Tobias Schaefers

15.30- 15.45 Coffee break

15.45 -17.00
Methodological seminar: Survey Design I (cont’d) Dr., Michel van der Borgh & Dr. Tobias Schaefers


DAY TWO, Fri June 14

9.00-10.00
New trends lecture: Terminating Business Relationships Dr. Jens Geersbro

10.00-10.15 Coffee break

10.15-11.00
New trends lecture: Terminating Business Relationships (cont’d) Dr. Jens Geersbro

11.00-11.15 Coffee break

11.15 –12:00
Research Workshop: ‘Answering the Referees’ reports’ Prof Ad de Jong

12.00-13:00 Lunch

13.00-14.00
Research workshop: ‘Answering the Referees’ reports’ (cont’d) Prof Ad de Jong

14.00-14.15 Coffee break

14.15-15.15
Methodological seminar: Survey Design II Dr. Michel van der Borgh & Dr. Tobias Schaefers

15.15-15.30 Coffee break

15.30-16.30
Methodological seminar: Survey design II cont’d Dr., Michel van der Borgh & Dr., Tobias Schaefers

16.30-17.00 Concluding remarks and Introducing the assignment Prof Ad de Jong

Learning objectives

See aim

Exam
Two weeks after running the course, participants are required to submit a take-home assignment.

Other

Start date
13/06/2019

End date
14/06/2019

Level
PhD

ECTS
2.5

Language
English

Course Literature
• Borsboom, D., Mellenbergh, G.J., & van Heerden, J. (2003). The theoretical status of latent variables. Psychological Review, 110(2), 203-219.
• Geersbro, J., & Ritter, T. (2013). Antecedents and consequences of sales representatives' relationship termination competence. Journal of Business & Industrial Marketing, 28(1), 41-49
• La Placa, Peter, Adam Lindgreen, Joëlle Vanhamme, C. Anthony Di Benedetto (2018) How to revise, and revise really well, for premier academic journals. Industrial Marketing Management. 72, 174–180
• Lindgreen, Adam, C. Anthony Di Benedetto, Jens Geersbro, and Thomas Ritter (2018). Past, present, and future business-to-business marketing research. Industrial Marketing Management. 69, 1-4.
• Palmatier, Robert (2016) Improving publishing success at JAMS: contribution and positioning. The Journal of the Academy of Marketing Science, 44:655–659. 72 (2018) 174–180.
• Ritter, T., & Geersbro, J. (2011). Organizational relationship termination competence: A conceptualization and an empirical test. Industrial Marketing Management, 40(6), 988-993
• Schurr, P. H., Hedaa, L., & Geersbro, J. (2008). Interaction episodes as engines of relationship change. Journal of Business Research, 61(8), 877-884.
• Van der Stede, Wim A., S. Mark Young, and Clara Xiaoling Chen (2005), “Assessing the Quality of Evidence in Empirical Management Accounting Research: The Case of Survey Studies,” Accounting, Organizations and Society, 30, 655-684.

Fee
DKK 3,250 - EUR 440

Minimum number of participants
13

Maximum number of participants
20

Location
Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg - room SPs13 Velux Aud (ground floor room 13).

Both days 9 - 17

Contact information
For questions regarding the content of the course: Professor Ad de Jong, adj.marktg@cbs.dk

For questions regarding the administration of the course: Bente S. Ramovic, bsr.research@cbs.dk

Registration deadline
08/05/2019

Please note that registration is binding after the registration deadline.
Register here
 
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