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1024443 |
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Course |
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| Advances in B-to-B Marketing Research | ||
Faculty |
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Professor Ad de Jong Professor Adam Lindgreen Professor Thomas Ritter Professor Ko de Ruyter Associate Professor Michel van der Borgh Associate Professor Jens Geersbro Associate Professor Tobias Schaefers |
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Course Coordinator |
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| Professor Ad de Jong | ||
Prerequisites |
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The target audience for this Doctoral Summer course is early-career researchers, assistant professors, and graduate students, and research assistant in Business, Marketing, Management, Psychology, and related areas, with a research interest in B-to-B marketing. Participants are supposed as a preparation to the course :
To receive the course diploma: Participants should actively attend the whole course. Two weeks after running the course, participants are required to submit a take-home assignment. |
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Aim |
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Key objectives this PhD course are: a. Providing participants with insights into how to publish B-to-B marketing research into high impact manuscripts for review in academic journals. b. Teaching participants how to use research methods in B-to-B marketing research. c. Familiarize participants with current key topics in B-to-B marketing research. |
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Course content |
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| This two-day course consists of lectures and workshops that (1) offer participants insights into how to make B-to-B marketing research ready to be published in academic journals, , (2) instruct participants on how to conduct research methods in B-to-B marketing research, and 3) provide knowledge about the current key topics in B-to-B marketing research | ||
Teaching style |
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-Lectures -Interactions/Workshops -Methodological seminars -Presentations -Assignments |
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Lecture plan |
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DAY ONE, Thu June 13 9:00 – 9: 10 Opening - Prof Adam Lindgreen 9:10 – 10.15 New trends lecture: How to position your B2B research? Prof Ko de Ruyter (King’s College, UK) 10:15 – 10.30 Coffee break 10.30-11.15 New trends lecture: How to position your B2B research? Prof Ko de Ruyter (King’s College, UK) 11.15 -11.30 Coffee break 11:30– 12.30 Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B research Prof Thomas Ritter 12.30-13.30 Lunch 13.30-14.30 Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B research Prof Thomas Ritter 14.30-14.45 Coffee break 14.45-15.30 Methodological seminar: Survey Design I Dr. Michel van der Borgh & Dr. Tobias Schaefers 15.30- 15.45 Coffee break 15.45 -17.00 Methodological seminar: Survey Design I (cont’d) Dr., Michel van der Borgh & Dr. Tobias Schaefers DAY TWO, Fri June 14 9.00-10.00 New trends lecture: Terminating Business Relationships Dr. Jens Geersbro 10.00-10.15 Coffee break 10.15-11.00 New trends lecture: Terminating Business Relationships (cont’d) Dr. Jens Geersbro 11.00-11.15 Coffee break 11.15 –12:00 Research Workshop: ‘Answering the Referees’ reports’ Prof Ad de Jong 12.00-13:00 Lunch 13.00-14.00 Research workshop: ‘Answering the Referees’ reports’ (cont’d) Prof Ad de Jong 14.00-14.15 Coffee break 14.15-15.15 Methodological seminar: Survey Design II Dr. Michel van der Borgh & Dr. Tobias Schaefers 15.15-15.30 Coffee break 15.30-16.30 Methodological seminar: Survey design II cont’d Dr., Michel van der Borgh & Dr., Tobias Schaefers 16.30-17.00 Concluding remarks and Introducing the assignment Prof Ad de Jong |
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Learning objectives |
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See aim |
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Exam |
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| Two weeks after running the course, participants are required to submit a take-home assignment. | ||
Other |
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Start date |
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| 13/06/2019 | ||
End date |
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| 14/06/2019 | ||
Level |
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| PhD | ||
ECTS |
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| 2.5 | ||
Language |
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| English | ||
Course Literature |
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• Borsboom, D., Mellenbergh, G.J., & van Heerden, J. (2003). The theoretical status of latent variables. Psychological Review, 110(2), 203-219. • Geersbro, J., & Ritter, T. (2013). Antecedents and consequences of sales representatives' relationship termination competence. Journal of Business & Industrial Marketing, 28(1), 41-49 • La Placa, Peter, Adam Lindgreen, Joëlle Vanhamme, C. Anthony Di Benedetto (2018) How to revise, and revise really well, for premier academic journals. Industrial Marketing Management. 72, 174–180 • Lindgreen, Adam, C. Anthony Di Benedetto, Jens Geersbro, and Thomas Ritter (2018). Past, present, and future business-to-business marketing research. Industrial Marketing Management. 69, 1-4. • Palmatier, Robert (2016) Improving publishing success at JAMS: contribution and positioning. The Journal of the Academy of Marketing Science, 44:655–659. 72 (2018) 174–180. • Ritter, T., & Geersbro, J. (2011). Organizational relationship termination competence: A conceptualization and an empirical test. Industrial Marketing Management, 40(6), 988-993 • Schurr, P. H., Hedaa, L., & Geersbro, J. (2008). Interaction episodes as engines of relationship change. Journal of Business Research, 61(8), 877-884. • Van der Stede, Wim A., S. Mark Young, and Clara Xiaoling Chen (2005), “Assessing the Quality of Evidence in Empirical Management Accounting Research: The Case of Survey Studies,” Accounting, Organizations and Society, 30, 655-684. |
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Fee |
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| DKK 3,250 - EUR 440 | ||
Minimum number of participants |
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| 13 | ||
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Maximum number of participants |
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| 20 | ||
Location |
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Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg - room SPs13 Velux Aud (ground floor room 13). Both days 9 - 17 |
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Contact information |
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For questions regarding the content of the course: Professor Ad de Jong, adj.marktg@cbs.dk For questions regarding the administration of the course: Bente S. Ramovic, bsr.research@cbs.dk |
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Registration deadline |
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| 08/05/2019 | ||
| Please note that registration is binding after the registration deadline. | ||