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The target audience for the PhD course is early-career researchers, assistant professors, and graduate students, and research assistant in Business, Marketing, Management, Psychology, and related areas, with a research interest in B-to-B marketing.

As a preparation to the course, participants are supposed:

• To read academic literature in advance (list provided by organizers).
• Submit an academic paper, work-in-progress, or research proposal one week in advance of the
  course.

To receive the course diploma: 1) Participants should actively attend the whole course, and 2) Two weeks after running the course, participants are required to submit a take-home assignment.

Key objectives of the PhD course are:
a. Providing participants with insights into how to publish B-to-B marketing research into high
    impact manuscripts for review in academic journals.
b. Teaching participants how to use research methods in B-to-B marketing research.
c. Familiarize participants with current key topics in B-to-B marketing research.

DAY ONE, Tuesday June 15, 2021

9:00 – 9:10:     Opening - Professor Ad de Jong
9:10 – 10:15:   New trends lecture: How to position your B2B research? - Professor Ad de Jong
10:15 – 10:30: Coffee break 
10:30 – 11:15: New trends lecture: How to position your B2B research? - Professor Ad de Jong
11:15 – 11:30: Coffee break 
11:30 – 12:30: Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B research - Professor Thomas Ritter
12:30 – 13:30: Lunch 
13:30 – 14:30: Research workshop: Engaged B2B scholarship: Avoiding the pitfalls in B2B
research - Professor Thomas Ritter
14:30 – 14:45: Coffee break 
14:45 – 15:30: Methodological seminar: Survey Design I - Dr. Michel van der Borgh & Dr. Tobias Schäfers
15:30 – 15:45: Coffee break 
15:45 – 17:00: Methodological seminar: Survey Design I (cont’d) - Dr., Michel van der Borgh & Dr. Tobias Schäfers

DAY TWO, Wednesday June 16, 2021

9:00 – 10:00:   New trends lecture: Selected Contemporary Topics in B2B Marketing - Dr. Selma Kadic-Maglajlic
10:00 – 10:15: Coffee break
10:15 – 11:00: New trends lecture: Selected Contemporary Topics in B2B Marketing cont’d - Dr. Selma Kadic-Maglajlic
11:00 – 11:15: Coffee break 
11:15 – 12:00: Research Workshop: ‘Answering the Referees’ reports’ - Prof Ad de Jong 
12:00 – 13:00: Lunch 
13:00 – 13:30: Research workshop: ‘Answering the Referees’ reports’ (cont’d) - Prof Ad de Jong
13:30 – 14:00: Concluding remarks and Introducing the assignment - Prof Ad de Jong
14:00 – 14:15: Coffee break
14:15 – 15:15: Methodological seminar: Survey Design II - Dr. Michel van der Borgh & Dr. Tobias Schäfers
15:15 – 15:30: Coffee break
15:30 – 16:30: Methodological seminar: Survey design II cont’d - Dr., Michel van der Borgh & Dr., Tobias Schaefers

• Borsboom, D., Mellenbergh, G.J., & van Heerden, J. (2003). The theoretical status of latent variables. Psychological Review, 110(2), 203-219.
• La Placa, Peter, Adam Lindgreen, Joëlle Vanhamme, C. Anthony Di Benedetto (2018) How to revise, and revise really well, for premier academic journals. Industrial Marketing Management. 72, 174–180.
• Lindgreen, Adam, C. Anthony Di Benedetto, Jens Geersbro, and Thomas Ritter (2018). Past, present, and future business-to-business marketing research. Industrial Marketing Management. 69, 1-4.
• Palmatier, Robert (2016) Improving publishing success at JAMS: contribution and positioning. The Journal of the Academy of Marketing Science, 44:655–659. 72 (2018) 174–180.
• Schurr, P. H., Hedaa, L., & Geersbro, J. (2008). Interaction episodes as engines of relationship change. Journal of Business Research, 61(8), 877-884.
• Van der Stede, Wim A., S. Mark Young, and Clara Xiaoling Chen (2005), “Assessing the Quality of Evidence in Empirical Management Accounting Research: The Case of Survey Studies,” Accounting, Organizations and Society, 30, 655-684.