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777725 |
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Course |
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| Qualitative Methods for Quantitative Researchers | ||
Faculty |
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Peter Abell, Professor Emeritus, London School of Economics, P.Abell@lse.ac.uk Torsten Ringberg, Professor, Department of Marketing, Copenhagen Business School, tri.marktg@cbs.dk |
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Course Coordinator |
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| Professor Torsten Ringberg | ||
Prerequisites |
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Basic knowledge of statistical analysis. As minimum, it should be specified (1) whether participants are expected to submit written material, how well they should be read in theories or methods demonstrated in the course etc; (2) whether the course is restricted to a students of certain cohort, Ph.D. school or CBS; (3) whether attendance of the whole course is compulsory. |
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Aim |
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The course will attempt to demarcate those investigative situations where large n (i.e. statistical analyses) prove inappropriate or impossible. It will assume, to enable comparison, some familiarity with statistical analysis. The course will provide an overview of the analytical techniques available which are sometimes called qualitative but would be better described as small n (e.g. case studies, ZMET) analysis. It will center only a little attention upon data gathering and most upon analytical techniques-particularly the problem of causal/explanatory analysis where limited comparison rules out large n statistical methods. The course will attempt to justify small n studies as not merely an ex-ante or ex-post adjunct to large n studies. |
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Course content |
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Teaching style |
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Lectures, discussions and students presentations. The students will prepare brief presentations in the end of the first block which will lay the foundation for the final presentations during the second and last block. |
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Lecture plan |
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First block: Day 1: Full day, 9 am - 3 pm – 2 lectures (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) Day 2: Full day, 9 am - 3 pm – 2 lectures (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) Day 3: Half day, 9 am - 12 pm – 1 lecture (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) Second block: Day 1: Full day, 9 am - 3 pm – 2 lectures (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) Day 2: Full day, 9 am - 3 pm – 2 lectures (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) Day 3: Half day, 9 am - 12 pm – 1 lecture (Weekday, overall subject of the day and bullet points with more detailed information about the days’ program) |
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Learning objectives |
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Exam |
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Student presentation during the last day of the course. |
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Other |
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Duration The course is divided into two blocks of 2½ days each. The two blocks are four weeks apart. April 13-15 (2½ days) May 6-7 (2½ days) |
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Start date |
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| 13/04/2015 | ||
End date |
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| 08/05/2015 | ||
Level |
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| PhD | ||
ECTS |
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| 4 | ||
Language |
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| English | ||
Course Literature |
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| P. AbellDenzin, N.K. and Lincoln, Y.S.(2011) The Sage Handbook of Qualitative Research, Sage.Ragin, C.C. (1987) The Comparative Method. Moving Beyond Qualitative and Quantitative Strategies. Univ. California.Ragin, C.C. (2008) Redesigning Social Inquiry. Fuzzy sets and Beyond. Univ. Chicago.Ragin,C.C. Griffin, L. (eds) (1994) Formal Methods of Qualitative Analysis. Special issue of Social Research Methods.Abell, P. (1988) The Syntax of Social Life, Comparative Narratives. OUP.Abell, P. (2009.) A Case for Cases. Comparative Narratives in Sociological Explanation. Social. Methods and Research, 32, 1-33.Savin – Baden, M. and Major, C. (2013) Qualitative Research: the essential guide to theory and practice. Routledge.Gubriam, J.F. and Holstein, J.A. eds (2009) Analysing Narrative Reality. Sage Special issue of Social Research Methods (2000) social sequence analysis.Abbot t,A (1995) Sequence Analysis: New Methods for Old Ideas Amer . Rev . Sociology. ,21,93-113.Aisen berg,S. A.E. Fasang (2010) New life for old Ideas; The Second Wave of Sequence Analysis. Sociology Methods and Research ,28, 420-462. Heise, D . Event structure Analysis (google).Ringberg (Second Block, Day 2)Carbone, Lewis P. (2003) What Makes Customers Tick? In Marketing Management (p. 23-27).Dimaggio, Paul (1997) Culture and Cognition in Annu. Rev. Sociol, Vol 23, (p. 263-8).Luna, David, Torsten Ringberg, and Laura Peracchio (2008), “One Individual, Two Identities: Frame Switching Among Biculturals,” in Journal of Consumer Research Vol. 35, No 2, (p. 279-293).Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) “A cultural models approach to segmenting consumer recovery expectations,” in Journal of Marketing, Vol.71 (July), (p. 194-214).Ringberg, Torsten and Susan Gupta, (2003), “The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships,” in Journal of Business and Industrial Marketing, Special Issue on Qualitative Approaches in B-2-B. Vol. 18 No 6/7: (p. 607-626).Schouten, John and James McAlexander (1995), "Subcultures of Consumption: An Ethnography of New Bikers," Journal of Consumer Research, 22 (June), (p. 43-61).Zaltman, Gerald and Robin Coulter (1995), “Seeing the Voice of the Customer: Metaphor Based Consumer Research,” Journal of Advertising Research, July/August, (p. 35-51).Zerubavel, Eviatar (1997) Social Mindscapes, Chap 1 & 2 (p. 1-34) | ||
Fee |
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Minimum number of participants |
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Maximum number of participants |
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| 0 | ||
Location |
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Contact information |
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Lone Petersen lp.research@cbs.dk Tel.: +45 38 15 24 62 |
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Registration deadline |
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